Online communication, publications, industry resources
In the press

There's no such thing as free media, and no such thing as free information, either. Not even when it didn't cost you a thing. Better get used to it – says Attila Bánki, founder, owner, and CEO of Vermis Production.
More and more of us are turning to performance marketing, so it's worth reviewing the mistakes you absolutely need to avoid.
Most quality-of-life industries make a communication mistake that carries real weight in the long run. By banking on consumer ignorance, they devalue concepts like “healthy”...