Pirelli Hungary
Winter tire campaign – Cinturato Winter 2
Our brief was to plan and execute one of Pirelli Hungary's largest campaigns: building a comprehensive media plan and bringing it to life with creative advertising solutions. The campaign aimed to promote a new tire among primary and secondary target audiences and to drive web traffic. We successfully ran Google Search, Display, YouTube, Facebook and Instagram ads across a range of creative layouts. What set the campaign apart was its Native Ads package, through which we bought static and video banners on news portals and on sites covering topics that appeal to men.
OPUS
The Opus real estate development group offers high-quality, modern new-build homes in Óbuda, rated AA++ and heated by geothermal energy.
To boost sales and brand awareness, we launch and run optimized, cost-efficient Google Ads and Facebook campaigns. Display placements build brand image and awareness, search campaigns target high-intent prospects, and on Facebook we capture potential buyers with dedicated Lead Ads. As a custom, client-friendly touch, we built online apartment viewings into the sales campaign, complementing the in-person viewings held on open days.
(Platforms used: Google Ads, TagManager, Google Analytics, Facebook, Instagram)
ELMŰ
Driving sales for the EnHome business unit
We built and managed exceptionally high-volume PPC campaigns for ELMŰ's EnHome business unit. We kicked off ad operations with keyword research, insight research and relevance analysis, then reinforced Google Ads display and search ads with display remarketing across the Google network. Our messaging was designed to spark interest and drive quote requests, with a strong conversion focus and the ultimate goal of lead generation.
(Platforms used: Google Ads, TagManager, Google Analytics, Facebook, Instagram,
YouTube)
STIHL
Renowned worldwide for quality and service
The PPC campaigns driving traffic to STIHL's stihlnemzedekek.hu
site weren't about sales: they were about brand building and steering customers toward resellers. As a love brand, STIHL enjoys an excellent reputation among its target audience; our job was to sustain it while channeling visitors to retail partners, both online and offline.
(Platforms used: Google Ads, TagManager, Google Analytics, Facebook, Instagram,
YouTube)
Tessloff-Babilon
Performance marketing campaign
For the performance marketing campaigns of publisher Tessloff-Babilon, we apply a data-driven marketing strategy: by analyzing Google Analytics, Google Ads and enhanced e-commerce data, we build multichannel campaigns with a consistently positive ROI. We deliver off-site and on-site performance solutions, and we support the site's UX with wireframes and layouts built on analysis of measured visitor data. Beyond the limited budget for our Google CPC-optimized ads, we also run brand campaigns for the publisher. Product-group ads deliver outstanding conversion rates (averaging above 6%).
BÁV Zálog és Műkereskedelem
Promoting its services nationwide and internationally
We built a digital communication strategy to promote three business units of BÁV Aukciósház és Záloghitel Zrt. (BÁV Zálog, BÁV Műkereskedelem and BÁV Becsüs Akadémia) nationwide and internationally, and on that foundation we currently run sales, brand awareness and lead generation PPC ads. When planning the PPC campaigns, we created unique buyer personas for each business unit, which we continue to reach successfully through microtargeting and persona-specific messaging. On the Google Ads network, we manage high-volume Search, Display, YouTube, Call and remarketing campaigns with ROI-positive results. Continuous testing and PPC metrics analysis are driven by Google Analytics and Google Ads data analysis, together with Google Tag Manager event tracking.
(Platforms used: Google Ads, TagManager, Google Analytics, Facebook)
KLM
Performance marketing campaign
For a KLM campaign promoting a B2B customer loyalty program, we designed persona-specific Google Ads and Facebook campaigns that used microtargeting to bring in a large number of potential new B2B clients. The ads' complexity came from creatives and messages tailored to each persona. Their success was driven by continuous creative testing and data-driven PPC campaign optimization based on Tag Manager and Analytics. The PPC ads were further supported by unique, UX-optimized landing pages we developed for each persona, featuring personalized content and messaging for effective education and lead generation.
(Platforms used: Google Ads, TagManager, Google Analytics, Facebook)
