VATERA UX/UI DESIGN
We carried out UX/UI design on Vatera.hu for an even better user experience.
In the UX (User Experience Design) phase, we rethought the site's usability based on user impressions, delivering a browsing experience shaped around the needs of the people who use it. In the UI (User Interface) phase, we refreshed the complete design of the site's elements, step by step.
NÉBIH NAVIGATOR APP DESIGN
We designed a mobile user experience for NÉBIH.
The goal was to design a news aggregator app for NÉBIH's readers. Making news and information quickly accessible by phone makes it easier to reach readers and enhances their reading experience. In creating the clean design, we took care to preserve NÉBIH's brand identity elements and keep the color palette harmonious. In developing the app, we focused on practical usability, brand consistency and high performance.
Google
Play
iTunes
BÁV LEAD GENERATION PAGE DESIGN
We developed the landing page for BÁV Zálog's “Hungarians Abroad” campaign.
During development, we focused on a clear, on-brand page structure. Our aim was for the survey questions to appear dynamically, making completion quick and easy. Once they had completed it, users entered the prize draw by registering. The responsive design helped maximize the page's accessibility.
(Technologies used: HTML5 / Java /
WordPress)
AROMAX
Consumer insight and target audience research
We conducted in-depth consumer insight and target audience research, used it to build buyer personas, and created a digital communication strategy that includes continuous performance-based message testing. We take a data-driven approach to testing engagement and reach on Facebook and Instagram, and use those results to optimize post attributes in an agile process: volume, content and timing. Two KPIs are being delivered: sales goals, and building and sustaining an active community. Related subtasks include building an email marketing database and driving traffic. Our UX and development team handles improving the site's on-site performance.
BÁV Zálog
We designed and developed the BÁV Zálog villámkölcsön instant-loan one-pager for BÁV Zálog's pawn business.
We built the landing page for lead generation and drive traffic to it with Google Ads search, display, YouTube, Facebook and remarketing ads, backed by continuous, data-driven PPC campaign optimization based on Analytics and GTM tracking. We track conversion events on the page and, by aligning our campaign objectives with them, achieve a steadily rising conversion rate. We also implemented a custom loan calculator, coded in-house, that informs prospects and speeds up their decision-making while qualifying the target audience; a quick, simple form submission then boosts the number of inquiries.
KLM
Content-marketing-led campaign
To promote KLM's B2B customer loyalty program, we designed a digital campaign centered on content marketing. To support it, we built a UX/UI-optimized site as an educational and lead-generation platform that makes signing up and taking part exciting for the target audience through an information-rich, interactive experience. We drove traffic to the landing page with Google Ads and Facebook campaigns. The campaign's challenge lay in developing content marketing and a motivation system tailored to radically different personas. The mechanism and UX execution delivered close to a thousand high-quality, valuable leads.
Following the pilot campaign's success in Hungary, we created an adaptation tailored to the Swiss market, whose results led to the mechanism being rolled out to further European markets.
(Technologies used:
HTML5 / Java / WordPress).
