TERRITORY WEBGUERILLAS
Sourcing and pre-screening for the communications industry
We assembled a social-media-savvy Central European team for a digital-native communications agency. We supported the recruitment of junior and senior team members with an effective, comprehensive HR sourcing and recruitment mechanism, generating immediate applications through PPC (Pay Per Click) traffic and lead generation campaigns combined with insight-driven creative solutions. The solution included an HR-focused CRM engine, a recruitment script, and a fully defined onboarding process.
COGNIZANT TECHNOLOGY SOLUTIONS
Ongoing recruitment challenges
For Cognizant, we design and run custom-tailored, content-based international recruitment campaigns across the CEE region (from Belarus to Berlin). Beyond recruiting talent, the projects aim to increase brand reach and engagement. For sourcing and recruitment, we use PPC (Pay Per Click) solutions, combining performance marketing and recruitment for direct lead generation. Our entire sourcing process is built on agile HR principles, with continuous measurement making the hiring process more effective.
(Platforms used: Google Ads, TagManager, Google Analytics, Facebook, Instagram, YouTube)
FŐTAXI
Responding fast to labor market challenges
In recent years, the regulations governing taxi companies and shifting market conditions have made continuous recruitment of potential drivers essential. Beyond a strong social media presence, we built a sourcing process powered by insight research, persona development, PPC (Pay Per Click) solutions, advanced analytics, and tailored messaging for each persona, which we optimized through A/B and multivariate testing.
(Platforms used: Google Ads, TagManager, Google Analytics, Facebook, Instagram, YouTube)
