ACCENTURE
Recruitment and influencers
Employer branding has become such a complex and important HR function that no company active in IT can afford to ignore it. Accenture entrusted us with supporting its IT-focused recruitment efforts, with an emphasis on PR, digital PR, and concept development. We delivered creative ideas that offer potential recruitment segments benefits that set Accenture apart from its competitors. We were also tasked with shaping Accenture's employer brand, reaching hard-to-reach IT experts, and making sure the brand is top of mind when candidates make career decisions.
INTRUM
Insight research and social media communication
For Intrum, several strategically important areas called for developing communication insights, understanding consumer behavior based on measurement and analytics data, and building communication methodologies on that foundation. Our goals included identifying and developing typical users and personas that, based on our analyses, were worth targeting with communication activities. As part of this, we also developed the social media strategy for a highly specialized field (debt collection management).
MALL.HU
Corporate PR in e-commerce
As part of managing Mall.hu's PR activities, our role covered placing press materials, making content recommendations, and writing hero content. In our work, we combined PR, digital PR, and content marketing with creative campaign proposals. We built ongoing media relations, supplying both the trade and the general press with e-commerce news and insights. Our collaboration also included developing and planning newsworthy events and building creative platforms to support them.
