STABILO
“Point Is My Color” TikTok Challenge – Influencer campaign and advertising consulting
We created a TikTok activation that made school and studying genuinely appealing to young people. We dreamed up a challenge campaign in which 4 well-known TikTokers showcased back-to-school outfits inspired by the vibrant colors of the point 88 fineliner set, and encouraged their followers to upload their own “#PointAzÉnSzínem” TikTok videos. On top of the influencer videos, which already performed strongly organically, we also boosted the campaign with a promoted influencer video as part of our ad consulting.
(Platforms used: Tiktok,
Instagram, Facebook)
MICROSOFT
User-generated content activation
For the Microsoft Windows 8 launch campaign, we had to develop a cost-effective solution that could get consumers moving. We built a dedicated user-generated content mechanism designed to produce the highest possible volume of video content. Our remit also included supporting participants, maximizing the number of submissions and driving up their views. Our work ran from one-on-one contact with entrants all the way to the closing event, and generated 350,000 views on the influencers' videos. (105 pieces of video content)
(Platforms used: YouTube)
DEICHMANN
Influencers and the spring collection
In this tactical campaign, our task was to showcase the popular brand's spring collection, find the brand's own blogger, and bring together influencers from a range of fields – beauty, fashion and more – then motivate them, manage the relationships and build a professional working partnership. The brief also included developing a tactical one-pager and driving traffic to it. The campaign achieved large-scale influencer participation: 61 interested influencers signed up, 103 pieces of text-based branded content were created, and we were also able to select a brand ambassador.
PORSCHE HUNGARIA
Organizing an influencer meetup
To demonstrate the deep expertise that is one of Das WeltAuto's core brand values, we ran campaigns featuring credible influencers with substantial reach. We identified the right opinion leaders, crafted the creative content of the activations, and finally organized an influencer meetup staged as a video shoot, where trusted brand ambassadors produced a dozen high-value pieces of video content.
BAYER HUNGÁRIA BEPANTHEN BABY
Micro-influencer WOM marketing campaign series
We run an influencer marketing activation for Bepanthen Baby that targets moms of babies aged 0–6 months. We launched a WOM campaign series built on communication within a closed Facebook community and combined with product testing, with 100 testers in each round. We channel the results back into the communities, which not only sparks interest in the product but also delivers real, first-hand results “experienced by people you know” to consumers. Results: we closed 2019 with 6 rounds, 600 testers, average satisfaction above 90%, more than 60,000 in targeted PPC reach, and a wealth of extra UGC content.
BAYER HUNGÁRIA
Elevit survey sweepstakes
To promote the Bayer Hungária Elevit multivitamins, we created a comprehensive, light-hearted and charming activation grounded in real insights, which expectant parents and moms-to-be joined with real enthusiasm. Following preliminary research, we defined typical parent-to-be personas that the moms completing the survey could genuinely identify with, while the brand also gave them plenty of useful information. We tied a sweepstakes to the quiz, with weekly prize draws to motivate completions, and further supported it with PPC ads. Results: more than 8,500 people completed the survey, and a total of 2,600 entered the sweepstakes. Altogether, the activation reached over 100,000 people.
BUBBLES SELF-SERVICE LAUNDROMAT
“The Great BUBBLES Laundry Test” micro-influencer marketing activation
The targeted campaign we launched for Bubbles International Zrt. aimed to raise awareness of both the brand and self-service laundry services. As part of the activation, we offered free washing and drying trials to 50 moms of young children and large families within Vermis's own mom community. After the trial, they reported back through a survey on the quality and speed of the services and the fairness of the pricing. We summarized the testers' honest experiences in a short video, shared it with the rest of the community and also published it through PPC, delivering a total reach of more than 60,000.
STABILO
“Highlight Challenge” influencer marketing campaign with Chloe and Alexy Vivi
We launched a product awareness activation tied to the holiday season and the new Pen 68 Metallic felt-tip pen set. Courtesy of STABILO, calligrapher Bubán Brigi helped Viszkok Fruzsi show her followers the art of beautiful handwriting in a video. Within a month, the video racked up more than 84,600 views and over 5,000 likes. The activation ran on YouTube, Instagram and Facebook, generating a combined organic reach of more than 100,000.
STABILO
Holiday influencer marketing activation – Calligraphy with Viszkok Fruzsi and Bubán Brigi
For the holiday season and the launch of the new Pen 68 Metallic felt-tip pen set, the brand wanted to run a well-structured brand and product awareness activation, and brought us in to deliver it. A key goal of the influencer marketing campaign was to revive the warmth of handwritten gifts under the STABILO banner. Courtesy of STABILO, calligrapher Bubán Brigi helped Viszkok Fruzsi show her followers the art of beautiful handwriting in a video. Within a month, the video racked up more than 84,600 views and over 5,000 likes. The activation ran on YouTube, Instagram and Facebook, generating a combined organic reach of more than 100,000.
Tessloff & Babilon Publishing
LOGICO influencer marketing campaigns
Our influencer marketing solutions aimed to raise awareness of LOGICO learning games and promote their everyday use in households. We partnered with developmental educator Botos Zsuzsi, who took part in the campaign as a professional endorser: a video shot at a well-known kindergarten with the children who learn there painted an authentic picture of an expert-led session built on LOGICO learning tools. The one-minute video generated a targeted PPC reach of nearly 20,000. Next, we brought Mándi-Fehér Barbi (Anya-jajj blog) on board and launched a video sweepstakes with her that reached more than 40,000 people and drew a total of 400 entries.
