STABILO
“Point Is My Color” social media activation and advertising consulting.
We developed an online social activation that went beyond promoting the point 88 fineliner set: it aimed to get young people playfully in the mood for school and studying. To make it happen, we designed a social media campaign mechanism that reached the target audience primarily on TikTok, through challenge videos launched by well-known TikTokers. We drove visitors to the “#PointAzÉnSzínem” sweepstakes landing page with organic TikTok video content, promoted posts and the brand's other social media channels.
(Platforms used: Tiktok, Instagram, Facebook)
CANON
Canon is one of the best-known imaging brands in Hungary and worldwide – and we managed the company's entire social media presence in Hungary.
With the social content we created for Canon, our job was to build an even stronger bond with its existing loyal fan base, while growing the page's following with relevant news, tips, collaborations and giveaways.
(Platforms used: Facebook, Instagram)
STABILO
Thanks to continuous innovation, product development and smart communication in the digital space, the 160-year-old German company's writing instruments have become one of young people's favorite brands.
Teenagers are increasingly hard to reach on traditional social platforms, yet with Stabilo we pulled it off – thanks to collaborations with influencers relevant to this young target audience and content that drives high engagement.
(Platforms used: Facebook, Instagram)
SERVERGARDEN
We manage the digital presence and brand building of one of Hungary's largest server hosting companies.
Servergarden entered a saturated market as one of many players, but thanks to the quality of its services, its pricing and its distinctive tone of voice, it quickly won over its IT-sector target audience across the social channels, ads and website we manage. As part of our partnership, we were also responsible for developing and shaping Servergarden's tone of voice, messaging and brand.
(Platforms used: Facebook, Servergarden.hu)
AROMAX
We manage the social media presence of Aromax, a company that makes and sells aromatherapy and natural cosmetics products.
Our biggest challenge with this brand's communication was that there had previously been no relationship at all between the brand and its consumers, so on social media we had to build brand awareness and recruit followers at the same time.
(Platforms used: Facebook, Instagram)
VATERA
Full social media management for one of Hungary's oldest and best-loved e-commerce brands
We create content for Facebook and Instagram – from everyday posts to video – for the Vatera community, which is followed across the entire Hungarian web. The partnership also covers scouting Vatera's brand ambassadors, working with them day to day, and delivering ideas and creatives. Vatera's community spans a Facebook audience of more than 130,000 and a newly launched Instagram community, all actively engaged in the life of the brand.
(Platforms used: Facebook,
Instagram)
FŐTAXI
The social media presence of Főtaxi, legal successor to Autótaxi Rt., founded in 1913
Because taxi companies operate under strict legal regulation, the emotional connection to the brand carries real weight, which makes social media especially important. Our remit includes running Főtaxi's Facebook and Instagram presence, handling incoming questions and working closely with customer service. Our work therefore covers keeping people who reach out on social media informed, building brand loyalty, producing content, and distributing and optimizing it through PPC ads.
(Platforms used: Google Ads, TagManager, Google Analytics, Facebook, Instagram,
YouTube)
TUTTI
A leading B2B FMCG player in Hungary
For many years now, we have been building and activating the Tutti community, developing and producing its creative content, and running the related PPC activity. Alongside organic Facebook activity, our team also delivers paid solutions, so all PPC activity is carried out within an overarching strategy. Today, Tutti and its products have grown into one of the largest branded communities, and we are proud to be part of it.
(Platforms used: Facebook, Instagram)
BÁV Zálog
Growing a following around pawn services and improving how the BÁV brand is perceived – these were the challenges we had to tackle for this brand.
Our biggest challenge with this brand was targeting and engaging the audience while also neutralizing widespread prejudices about using pawn services. By positioning the brand further upmarket and creating useful, often surprising content, we were able to connect with BÁV's customers and get them reacting to our posts.
(Platforms used: Facebook)
