VATERA
Refreshing the Vatera brand and creating new brand pillars
The refresh of Vatera's brand values rested on strong foundations that have been with us since the birth of the Hungarian web. At the request of what is perhaps Hungary's best-known e-commerce brand, we delivered the following: a refresh of the brand values, a visual identity update and a showcase of new strategic directions. The renewed Vatera mindset that emerged from this work is reflected on vatera.hu, on Vatera's Facebook page and across the entire Vatera community.
TESZVESZ
Brand strategy for a classifieds site with a predominantly female audience
The TeszVesz brand needed refreshes of varying scale across several areas, a timely hallmark of a brand in the mature stage of its life cycle. The brand strategy covered the entire portfolio, from the core business model to the name, and encompassed wide-ranging consulting: running a branding workshop, defining the brand pillars and making recommendations for repositioning the products. Our goal was to create a themed online store and e-commerce platform that could be positioned successfully in the Hungarian market.
CRONOS
One of Hungary's oldest and largest dating sites
Cronos has been helping singles find more successful connections for nearly 20 years. Recognizing the opportunities in new market offerings aimed at younger audiences, the time had come to reposition the brand. This called for a new brand strategy and a matching visual identity refresh in step with today's trends and international challenges. Our task was to deliver an international-caliber business solution, along with a brand and development strategy capable of strengthening the brand even abroad.
