09:00 – 09:15

Bánki Attila;

Warm-up

What gets the least attention? Project preparation - and that's one of the biggest mistakes.
The most important things to think through before making any development decision.

 09:15 – 10:00

Bánki Attila

Strategy and tactics

Sure, you can develop without a strategy, but there will be trouble... And it won't be cheap.
Goals, KPIs, tasks and conversions - all in one place.

 10:00 – 10:30

Ilyés Fruzsi

How we measure

There will be tears if we build something only to find out at the end that we can't measure the KPIs.
So, are we measuring or not? And what exactly do we want to measure, and how?

 10:30 – 11:00

Vidovics Gábor

Preparing for development

We save time, money and frustration if our first step is to think through what that SOMETHING we're building should actually be.
Painful but unavoidable questions: What do we expect from it? What features should it have? Agile vs. non-agile methodology?

 11:15 – 12:00

Lakner Bertold

What creatives need to know

A development project usually kicks off with someone designing a landing page… It looks great, everyone loves it - but what's next?
Personas - UX - GUI - Layout

 12:00 – 12:15

Break

Coffee, tea, cookies...

 12:15 – 13:00

Vidovics Gábor

The development phase - like you've never seen it before

Insider information straight from developers.
Things people don't usually talk about and would rather not face.

 13:00 – 13:30

Bánki Orsolya

Testing - a voice crying in the wilderness

Quality assurance in development, or the complete lack of it.
QA and what it's actually all about.

 13:30 – 13:45

Bánki Attila

Cool-down

We catch our breath and celebrate a great conversation.
Fifteen minutes for any lingering questions.