09:00 – 09:15

Bánki Attila;

Warm-up

What gets the least attention? Project preparation - and that's one of the biggest mistakes.
The most important things to think through before making any development decision.

 09:15 – 10:00

Bánki Attila

Strategy and tactics

Sure, you can develop without a strategy, but there will be trouble... And it won't be cheap.
Goals, KPIs, tasks and conversions - all in one place.

 10:00 – 10:45

Vidovics Gábor

Preparing for development

We save time, money and frustration if our first step is to think through what that SOMETHING we're building should actually be.
What's on the requirements list? The feature list? The list of must-have elements? Core SEO challenges and tasks.

 10:45 – 11:05

Lakner Bertold

A few words about wireframes

“This layout is nice, but why is it so gray?” In other words: what is a wireframe?
What are page templates? What's a wireframe, what's a prototype, and what are they used for?

 11:05 – 12:00

Ilyés Fruzsi

How we measure

There will be tears if we build something only to find out at the end that we can't measure the KPIs.
So, are we measuring or not? And what exactly do we want to measure, and how? What's worth measuring? A few blunt words about data management.

 12:00 – 12:15

Break

Coffee, tea, cookies...

 12:15 – 13:00

Lakner Bertold

What creatives need to know

A development project usually kicks off with someone designing a landing page… It looks great, everyone loves it - but what's next?
Personas - UX - GUI – Layout – resources, and everyone's favorite: the BRIEF…

 13:00 – 13:30

Demény Marcell

The development phase - like you've never seen it before

Insider information straight from developers.
Written functional specifications / mathematical logic, the development itself, backend / frontend, hosting and domain questions.

 13:30 – 14:00

Bánki Orsolya

Testing - a voice crying in the wilderness

Quality assurance in development, or the complete lack of it. (QA)
They say your website is done, but you're not so sure? Was there developer testing? Client testing? A crash test? See, there wasn't…

 14:00 – 14:05

Bánki Attila

Cool-down

We catch our breath and celebrate a great conversation.
Fifteen minutes for any lingering questions.