09:00 – 09:30

Arrival, registration, coffee

 09:30 – 10:15

Bánki Attila

Welcome and introduction

An in-depth look at today's economic climate for online stores. Trends and developments

 10:15 – 11:15

Bánki Attila

CODE TAKEOVER OVERVIEW

• This presentation helps you decide whether your existing website or online store is worth keeping – or whether it needs replacing.
• Can it be developed further and brought up to today's standards?
• Can your website or online store accommodate changes to its existing functionality? We explore these and similar questions and present the answers in a user-friendly way.
• Why keep your existing website instead of scrapping it – and develop and maintain it further at the code level?
• Why is it better to build on an existing website than to start from scratch?
• When bad working experiences, communication breakdowns or other problems end your relationship with the freelancer or company that built your website, we take the site over and ensure it runs stably and securely.

 11:15 – 11:45

Coffee break

 11:45 – 12:00

Gáspár József

Media planning

The secret of a good media plan – 5 things you can't afford to ignore if you want to sell! Where PPC fits in the media plan – and how far it can take you. The metrics of success.

 12:00 – 12:15

Gáspár József

The digital sales and marketing funnel

Why it matters in media planning. Understanding the stages of the customer journey (how they influence one another, and tailoring your message to each stage). Channels and campaign types at each stage (with practical examples).

 12:30 – 12:45

Gáspár József

PPC trends in 2024

How to sell with it. Setting the right objectives. Campaign setup tricks that work: pitfalls and tips.

 12:45 – 13:00

Coffee break

 13:00 – 13:30

Balog Adrienn

Social media platforms in online sales

A quick roundup of the platforms (Facebook, Instagram, TikTok). Trends and users across social platforms. How to use social platforms to support your online sales. The difference between brand-building and sales content, illustrated with practical examples.

 13:30 – 14:00

Haáz Mariann

How influencers drive purchases

Who is worth working with? Advertising with micro- and macro-influencers, creative influencer campaigns. Seeding: driving purchases in closed groups and using forums to build brand awareness. We'll show you how it's done – and why it's essential when selling in the digital space!