09:00 – 09:30

Arrival, registration, coffee

 09:30 – 10:15

Bánki Attila

Welcome and introduction

An in-depth look at today's economic climate for online stores. Trends and developments

 10:15 – 10:30

Demény Marcell

Code Takeover

Why keep your existing website instead of scrapping it – and develop and maintain it further at the code level? Why is it better to build on an existing website than to start from scratch? When bad working experiences, communication breakdowns or other problems end your relationship with the freelancer or company that built your website, we take the site over and ensure it runs stably and securely.

 10:30 – 10:45

Demény Marcell

WordPress website/online store

Why use WordPress? Who do we recommend WordPress for? What is WooCommerce, and why do we use it? What are its pros and cons compared with other e-commerce platforms, and what requirements must it meet? Which on-site SEO techniques can we apply to a WordPress-based site or store? How easy is it to maintain, and what ongoing/regular updates does it require?

 10:45 – 11:00

Demény Marcell

Magento

What exactly is Magento? Why is Magento a market-leading e-commerce platform? When is it worth using, and when is it strongly recommended? What are its pros and cons compared with other e-commerce platforms, and what requirements must it meet? How easy is it to maintain, and what ongoing/regular updates does it require?

 11:00 – 11:15

Demény Marcell

Custom-coded website

How does a custom-coded website differ from sites built on a framework? When should you consider custom website development? What performance can a custom-coded website achieve? What are its limitations? Where does this type of website sit on the market in terms of value for money? Which on-site SEO techniques can we apply to such a site? How easy is it to maintain, and what ongoing/regular updates does it require?

 11:15 – 11:45

Coffee break

 11:45 – 12:00

Balogh -Kiss Nikoletta

Media planning

The secret of a good media plan – 5 things you can't afford to ignore if you want to sell! Where PPC fits in the media plan – and how far it can take you. The metrics of success.

 12:00 – 12:15

Balogh -Kiss Nikoletta

The digital sales and marketing funnel

Why it matters in media planning. Understanding the stages of the customer journey (how they influence one another, and tailoring your message to each stage). Channels and campaign types at each stage (with practical examples).

 12:30 – 12:45

Balogh -Kiss Nikoletta

PPC trends in 2024

How to sell with it. Setting the right objectives. Campaign setup tricks that work: pitfalls and tips.

 12:45 – 13:00

Coffee break

 13:00 – 13:30

Balog Adrienn

Social media platforms in online sales

A quick roundup of the platforms (Facebook, Instagram, TikTok). Trends and users across social platforms. How to use social platforms to support your online sales. The difference between brand-building and sales content, illustrated with practical examples.

 13:30 – 14:00

Haáz Mariann

How influencers drive purchases

Who is worth working with? Advertising with micro- and macro-influencers, creative influencer campaigns. Seeding: driving purchases in closed groups and using forums to build brand awareness. We'll show you how it's done – and why it's essential when selling in the digital space!