09:00 – 09:30

Arrival, registration, coffee

 09:30 – 10:15

Bánki Attila

Welcome and introduction

A brief overview of where your online sales stand right now.

 10:15 – 11:15

Demény Marcell

Everyone loves WordPress, but...

• Why WordPress?
• Why WooCommerce? What are its pros and cons compared with other e-commerce platforms?
• What to watch out for: what not to do, and why
• Which on-site SEO techniques should you be using?
• Technical SEO basics
• How to integrate it with your ERP system

A few minutes on Magento, because it may matter as you grow

• Why is Magento such an important e-commerce platform?
• When is it worth using, and when is it strongly recommended?
• What are its pros and cons compared with other e-commerce platforms?
• How easy is it to maintain, and what ongoing/regular updates does it require?

Before you rebuild your website

• You may not need to at all.
• If bad experiences, communication breakdowns or other problems have ended your relationship with your developer, the operation of your website can be taken over safely.

 11:15 – 11:35

Coffee break

 11:35 – 12:15

Balogh -Kiss Nikoletta

A critical weakness: no media planning

There's more to life than PPC. 😊 See what else the market has to offer – or, the secret of a good media plan. 5 things you can't afford to ignore if you want to sell! Where PPC fits in the media plan – and how far it can take you. The metrics of success.

The digital sales and marketing funnel

• Why it matters in media planning
• The customer journey to purchase (how channels such as Google, Meta, Display and Native influence one another, and tailoring your message to each stage)
• Channels and campaign types at each stage of the funnel (with practical examples)

PPC trends in 2024

• How to sell with it
• Setting the right objectives: when to optimize for traffic and when for conversions? When to boost a post and when to drive traffic to your website? And more.
• Campaign setup tricks that work: pitfalls and tips

 12:15 – 12:45

Balog Adrienn

The critical role of social media platforms in brand building

• Quick roundup: what's new on Facebook, Instagram and TikTok, the latest news, and how to make it work
• Trends and users across social platforms
• How to use social platforms to support your online sales
• The difference between brand-building and sales content, illustrated with practical examples

 12:45 – 13:00

Haáz Mariann

How influencers drive purchases

• Who should you work with, and why? How do you choose an influencer?
• What sets micro- and macro-influencers apart?
• What you can – and can't – ask of them
• Creative influencer campaigns, with examples
• Shaping online opinion in forums and communities, a.k.a. seeding: influencing opinion in closed groups and building tester communities
• Driving purchases and using forums to build brand awareness
• We'll show you how it's done – and why it's essential when selling in the digital space!