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10:00 – 10:15
Welcome
Warm-up and getting in the zone.
10:20 – 10:40

Bánki Attila
Facebook Armageddon: who survives and who gets left behind
What will the winning strategy be?
10:45 – 11:15

dr. Humbert Kitti
Influencer and blogger contracts
When is an opinion just an opinion, and when does advertising law govern the content?
11:20 – 11:40

Horváth Katalin
5 reasons you're more valuable than a celebrity or top influencer
11:45 – 12:05

Bánki Attila
What's the lifespan of an influencer?
Milestones and choices – with case studies
12:10 – 12:30
Break: catch up on email, grab a pastry or a cookie
12:35 – 13:05

Horváth Katalin, Hujber Zsuzsi Suz’n (MBBK), Haaz Mariann
What do Hungarian bloggers think of themselves?
13:10 – 13:30

Interaktív félóra
You tell us
Moderators: Hujber Zsuzsi Suz’n, Horváth Katalin
13:35 – 14:00

Horváth Katalin
Are you better off with an agency or without one?