Build a successful barter campaign
Should we align our style with the influencer's? Yes – that's what makes it authentic. Your target audience and the influencer's
audience need to match, or the campaign won't work.
Spell out your expectations. If the influencer doesn't know what you expect, your campaign won't succeed.
Campaign goals and today's most popular content types.
Do you need a contract with the influencer? Yes. We'll walk you through the clauses your contract must include.
What does a fair exchange of value mean? – Aligning the barter value with the value of the content.

Running a barter campaign in practice
From finding and reaching out to influencers, through briefing, clarifying content approval processes
and launching the campaign, to the importance and options of performance measurement – all the way to a successful wrap-up.

Case studies and common mistakes
We'll share our own real-world case studies, along with the typical pitfalls you'll definitely want to avoid to succeed.

Questions and answers
We'll be happy to take your questions at the end of the webinar. 😊