11:00 – 11:10

Bánki Attila

Barter is more than “free product”: the key currency of influencer marketing

In this webinar, we'll discuss why brands that treat product exchange as a second-tier tool are making a huge mistake, and how well-structured barter influencer partnerships can pave the way to full-fledged brand ambassador programs.

 11:10 – 11:20

Haáz Mariann

Numbers, not illusions: expectations vs. hard reality

We debunk the most common brand manager myths and show you the real reach and conversions you can expect once you move beyond chasing likes and set the right KPIs.
Using real numbers, we'll help you accurately assess how effective micro-influencer campaigns really are.

 11:20 – 11:30

Haaz Mariann

Proof in practice: success stories from the Hungarian market

Through real agency campaigns, we'll show how we built long-term commitment with well-structured barter partnerships, and how to maximize the number of placements as effectively as possible.
Drawing on our agency's nearly 20 years of experience, we'll share real case studies of exciting influencer collaborations.

 11:30 – 11:40

Haaz Mariann

Anatomy of the perfect brief: how to get creators to actually sell

A practical guide to putting together guidelines that give creators creative freedom while staying pinpoint-precise, laying a solid foundation for successful barter influencer partnerships.
We'll show you why it pays to build long-term micro-influencer partnerships based on genuine value alignment and deliberately cultivated commitment.

 11:40 – 11:50

Haaz Mariann

A systems approach, not wasted resources: what does an agency bring to the table?

We'll show how agency support saves your in-house marketing team hundreds of hours by taking over “casting,” legal safeguards and quality assurance, all while maximizing campaign safety.
We'll walk you through the behind-the-scenes processes that would demand significant resources on the brand side but are routine for an agency, and that are essential for laying the groundwork for long-term partnerships.

 11:50 – 12:00

Haaz Mariann

Cards on the table: live Q&A with an expert

Nothing is off-limits: bring your most pressing questions about your brand's roadblocks or ongoing influencer partnerships, and get instant answers from an agency perspective.
With nearly 20 years of relevant hands-on experience and “out of the box” thinking, we'll help you bring your own ideas to life.