11:00 – 11:05

Haáz Mariann

Introduction & why is a digital agency talking about offline?

Welcome. The noise of the digital space vs. the power of physical presence. Why the campaign objective, not the channel, is the starting point.

 11:05 – 11:10

Oletics Nikolett

What's happening in the out-of-home market right now?

The Hungarian media market is undergoing a major shift: tighter regulations and a reshuffling of available placements directly affect how we can reach our target audience.

 11:10 – 11:20

Haáz Mariann

Media placements aligned with campaign objectives?

We'll look at how channel selection strategy changes when familiar channels become restricted, and how we align the media mix with the business results we want to achieve.

 11:20 – 11:30

Oletics Nikolett

When does radio make sense?

Reach, repetition and frequency: when and how can audio take on a bigger role in a market rattled by out-of-home restrictions?

 11:30 – 11:40

Haáz Mariann

What role can print media play?

We'll look at which campaign objectives and premium segments still can't do without print.

 11:40 – 11:50

Oletics Nikolett

Outdoor: not all OOH is created equal

Transit platforms, Citylights, vehicle exteriors / vehicle interiors – the likely winners of the new legislation.

 11:50 – 11:55

Haáz Mariann

The big picture: online + offline synergies

Since we never rely on a single tool, we'll review when it pays to complement digital channels with traditional media placements, and when it makes sense to focus exclusively on one channel.

 11:55 – 12:00

Oletics Nikolett

Q&A (Open Floor)

Live answers to attendees' questions in a relaxed, open conversation.