09:00 – 09:30

Arrival, registration, coffee

 09:30 – 10:00

Bánki Attila

Welcome

AI doesn't just write copy anymore – it conducts market research, builds strategies and plans campaigns together with you. At our workshop, you'll get a glimpse into the exciting world of tomorrow's marketers, where AI doesn't just support your creativity and efficiency – it multiplies them.

 10:00 – 11:15

Gáspár József & Bánki Attila

Hands-on marketing in the age of AI

Imagine having a super-powered assistant for every task. Using practical examples, we walk through a marketer's everyday challenges. A brief that makes no sense? Incomplete data? Can't figure out what the client wants? Expected to churn out brilliant ideas on demand? We'll show you tried-and-tested AI methods for all of it.

 11:15 – 11:35

Coffee break

 11:35 – 12:15

Gáspár József & Bánki Attila

Bringing together campaign data, copy and goals

We'll show you how AI can quickly interpret and break down complex marketing tasks. Analysis, research, reporting or brainstorming? Bring them on – all at once.

 12:15 – 13:00

Gáspár József & Bánki Attila

Strategic guidance and market research with AI-powered search engines

AI's data analysis capabilities are revolutionizing marketing. AI-powered search engines such as Perplexity enable in-depth market research and trend spotting, while ChatGPT helps you interpret data and make strategic decisions. Discover how AI tools can become the most powerful allies of your marketing strategy