Introduction to generative AI – with a focus on how language models work
data handling
tokenization

Content development basics
Where ChatGPT can genuinely help
The challenges of content development
What the “sandwich” model means

Social media content
What platform differences mean for production
Where ChatGPT can help

Hands-on session with ChatGPT

How to set up a project to tackle content tasks
uploading data
training it for specific tasks

Creating visuals with DALL-E 3
generating base images
editing features (e.g., erasing, extending)

How to create video for social posts
from text
with a consistent character
from a reference image