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LIVE:
DATE & TIME:
CAPACITY
Workshop
8 Jul 2026
9:00
20 SEATS
A hands-on workshop led by Anna, our marketer
The starting point: you don't need ten tools or decades of experience. One language model and the way you ask questions — that's where we begin. The workshop walks you through the entire workflow of a marketing campaign, from brief to presentation. The goal isn't to learn as many apps as possible, but to master the mindset that turns AI into a true teammate.
AGENDA
09:00 – 09:30
Gáspár József
The basics
ChatGPT as a teammate — prompt building blocks that work, and a CustomGPT tailored to your own tasks.
09:30 – 10:00
Bánki Attila
Techniques in practice
Practicing prompt logic on tangible, everyday tasks before we take it to live client work.
10:00 – 10:30
Bánki Attila
Interpreting a client brief
Handling an incomplete brief in a foreign language: translation, localization, anonymization — and uncovering the questions that are missing.
10:30 – 11:00
Gáspár József
Market and competitor research
Following the data with modern tools. We'll show you how to plan and run complete research projects.
11:00 – 11:30
Gáspár József
Creative concepts
Structured ideation and an expert “roundtable” — how to steer AI away from clichés and toward usable campaign concepts.
11:30 – 11:45
Break
11:45 – 12:15
Bánki Attila
Campaign planning
Goals, personas, channels and KPIs step by step — plus the critical mindset that keeps you from drawing misleading conclusions.
12:15 – 12:30
Gáspár József
Data and CRM analysis
Your own customer data and accessible samples are now your most valuable resource. Start mining for hidden gems — we'll show you what to use. All with a safe, anonymized approach.
12:30 – 12:45
Gáspár József
Persona and messaging
Building a believable target audience persona and the messages that fit it — finding your campaign's voice.
12:45 – 13:30
Bánki Attila
Presentation
A logical structure, key messages, and a critical “test audience” to help you prepare.
REGISTRATION
Seats are limited, so once we've processed all registrations, we'll email those we're able to accommodate. Please attend only if you've received our confirmation of attendance.
When registering, please provide a valid phone number so we can reach you personally if needed.