STABILO
"Point Is My Color": community activation and advertising consulting.
For STABILO, our brief was to build an online
community activation to promote the Point 88 fineliner set and, starting in August, to get kids excited
about school and learning in a playful way. To make it happen, we designed a social media campaign mechanic
that reached the target audience primarily on TikTok, through challenge videos
launched by well-known TikTokers. We drove traffic to the
landing page of the "#PointOnTok" contest with promoted posts running alongside organic
TikTok video content, and by activating the brand's other social media
channels.
(Platforms used: TikTok, Instagram, Facebook)
CANON
Canon is one of the best-known names in imaging, both in Hungary and worldwide, and we have managed all of the brand's community activity in the country.
With our social content for Canon, the goal
was to deepen the bond with the brand's loyal existing following while growing the
page's fan base through relevant news, tips, collaborations and giveaways.
(Platforms used: Facebook,
Instagram)
STABILO
The 160-year-old German company's writing instruments have become a favorite among young people, thanks to continuous innovation, product development and smart communication in the digital space.
While reaching teens on traditional social media
platforms keeps getting harder, Stabilo has pulled it off through
partnerships with influencers who matter to its young target audience and content that drives
high engagement.
(Platforms used: Facebook, Instagram)
SERVERGARDEN
We manage the digital presence and branding of one of Hungary's largest server hosting providers.
Servergarden entered a saturated market
as a newcomer, yet quickly won over its target audience in the
IT sector thanks to the quality of its services, its pricing and a distinctive tone of voice across the
social channels, ads and website we manage. We also partnered with the brand to create and
shape Servergarden's tone of voice, messaging and brand identity.
(Platforms used: Facebook, Servergarden.hu)
AROMAX
We manage the social media presence of Aromax, a producer and distributor of aromatherapy products and natural cosmetics.
The biggest challenge with this
brand's communication was that there had previously been no connection at all between the brand and its
consumers, so we had to use social platforms to build brand awareness and grow a
following at the same time.
(Platforms used: Facebook, Instagram)
VATERA
Managing the entire community presence of one of Hungary's oldest and most popular e-commerce brands
We create content for Vatera's entire
online community on Facebook and Instagram, from everyday posts to
video. Our partnership also includes recruiting Vatera's brand ambassadors,
working with them day to day, and delivering ideas and creative. Vatera's community spans a
Facebook audience of more than 130,000 people and a newly launched Instagram community, all
actively engaged in the life of the brand.
(Platforms used: Facebook, Instagram)
FŐTAXI
Building the public presence of Főtaxi, the successor to Autótaxi Rt., founded in 1913
Because taxi companies are tightly
regulated, an emotional connection with the brand matters enormously, which makes the community space
a key element. Our mandate covers Főtaxi's presence on Facebook and Instagram,
handling incoming inquiries and working closely with customer service,
so our work spans informing people who reach out via social, building
brand engagement, content production, and content distribution and optimization through PPC ads.
(Platforms used: Google Ads,
Tag Manager, Google Analytics,
Facebook, Instagram,
YouTube)
TUTTI
Hungary's leading B2B FMCG player
For many years, we have been building and activating
Tutti's community, developing and producing creative content and running the related PPC campaigns.
Alongside organic Facebook activity, our team also delivers paid
solutions, so PPC runs as part of a holistic
strategy. Today, Tutti and its products have grown into one of the largest branded
communities, and we are proud to be part of it.
(Platforms
used: Facebook, Instagram)
BÁV Zálog
Growing a following around pawnbroking and improving the image of the BÁV brand - these were the challenges we tackled for this client.
Reaching and engaging the target
audience was our biggest challenge with this brand, along with neutralizing the public's
preconceptions about pawnbroking. By positioning the brand more upscale and creating
useful, often surprising content, we were able to connect with the people who use BÁV's
services and get them responding to our posts.
(Platform used: Facebook)
