09:30 – 09:45

Bánki Attila

Warm-up

Warm-up, open discussion, food for thought.

 09:45 – 09:55

Bánki Attila

What would happen to our marketing without social platforms?

How could we stay on our target audience's radar?
What platform would you love to see, if you could wish for one?

 09:55 – 10:25

Bánki Attila

How much is your social media presence worth?

What would the same budget get you on other platforms? Where social platforms stand today, and what we can already see of the future. What's happening to Facebook? To Insta? What's next for TikTok? Will it be banned or not? What should you be doing in 2023 that you might not have thought of yet?

 10:25 – 10:40

Coffee break

 10:40 – 10:55

Kiss Nikoletta

“Paid” Facebook, Twitter, ChatGPT and YouTube?

What are they promising for our money? Where do we stand on paid content? What will become of the FREE internet?

 10:55 – 11:15

Jernei Bence

TikTok: one year on

What are the takeaways? What have we seen and measured? Is it worth jumping in? Numbers, metrics, results.

 11:15 – 12:00

Bánki Attila

Is a recession coming or not?

Will everything collapse or not? It looks like we'll make it through this one too, just like we did after Covid. A few blunt words about adaptation: Preparing for a crisis – What did we learn from 2008? And from 2019?

 12:00 – 12:30

Lunch and email catch-up break

 12:30 – 12:40

Kiss Nikoletta

AI is knocking on marketing's door.

But it doesn't scare us! Yet… A big-picture overview of what's happening. Topics: machine learning, marketing automation, AI-generated brand identity, and AI-written copy.

 12:40 – 12:55

Demény Marcell

ChatGPT (offline) demo

Together, we'll see what ChatGPT can do in a live demo. Let's code with ChatGPT.
We'll ask it questions, have it write a poem, then some ad copy.

 12:55 – 13:10

Bánki Attila

Midjourney AI (offline) demo

Let's create a piece of social media content together using Midjourney AI. Bring an idea with you and we'll ask the AI to imagine it, and Tündi to bring it to life.

 13:10 – 13:15

Bánki Attila

Wrap-up and farewell

Adaptation matters, but the world hasn't changed...