09:00 – 09:30

Bánki Attila

Warm-up - On social media, everything's the same as last year,
and yet everything is different.

New features, new buzzwords, new opportunities, new subcultures, slang
and functions keep us on edge. What are they really about?

 09:30 – 10:15

Social csapat

Our favorite channels - What are they for? How should you use them?
Dos and don'ts.

Startling numbers, fascinating data, algorithm changes, features, behind-the-scenes secrets,
rumors - Facebook, Insta, TikTok, YouTube, Whatsapp, LinkedIn, Pinterest.

 10:15 – 11:15

Social csapat

Inspiration library – for Facebook and Instagram content, from simple to hardcore

Drawing on lots and lots of Hungarian and international examples, we'll showcase inspiring solutions, from the basics to the most complex concepts.

 11:15 – 11:30

Break

During the break, you can even catch up on work emails and calls.

 11:30 – 11:50

Haáz Mariann

Brands' hidden presence in closed Facebook groups

The most exciting, most meaningful consumer insights tend to surface in themed, closed communities. As a brand, can we afford not to listen?

 11:50 – 12:15

Horváth Katalin

Influencer / opinion leader case studies in
brand communication

Influencers – should we use them or not? What can we gain, and what do we risk
by bringing them on board? How do we get influencer marketing right?

 12:15 – 13:00

Kiss Nikoletta, Bánki Attila

Case studies from the social space -
What are others doing well, or not so well, and how?

Creative guessing game: Which layout performed better? - A review of B2C and B2B social campaigns,
recruitment solutions and influencer case studies.

 13:00 – 13:05

Bánki Attila

Overview