09:30 – 09:40

Bánki Attila

Warm-up

Let's set the record straight! Do you HAVE to be on every platform? How should we divide our attention and activity across social networks? How did TikTok become an unmissable communication channel in just 2 years? And where does that leave Facebook?

 09:40 – 09:50

Jernei Bence

Taking a break from social media

Pausing or shutting down a social channel is tempting when you don't have enough budget or energy for it. But what does the algorithm do to you the moment you sit back? Let's look at the consequences through case studies!

 09:50 – 10:00

Balog Adrienn

Trends. Trends? Trends!

Sure, sure, we post… but how strategically? Are we keeping up with the latest trends? Even more importantly: what are the latest trends? (Facebook, Instagram, TikTok).

 10:00 – 10:10

Balog Adrienn

Hungarians on social media

Do you know Hungarian users? How much time do they spend on each platform? The stats are worth watching, because you only get a fraction of that time – so make it count!

 10:10 – 10:40

Bánki Attila, Haáz Mariann

We get the concerns – but there's always a loophole!

Legal, brand, data protection and social media: a never-ending battle. We know brand guidelines don't go easy on creative teams – so how come some brands seem to exist on social media without a legal department?

 10:40 – 11:00

Coffee break

 11:00 – 11:10

Bánki Attila

Case studies – comparisons

Here are our favorites! Case studies from the market, plus examples of our own – the cobbler's children get shoes after all!

 11:10 – 11:30

Balog Adrienn

Life beyond posting

Eye-catching posts alone stopped being enough for a social strategy a long time ago! Are you sure you're making the most of every opportunity your brand has? We'll share our tips!