09:00 – 09:08

Bánki Attila;

TikTok takes off. Facebook's weight in communication is shifting.

How big a social media shake-up can we expect / are we already seeing as TikTok grows stronger?

 09:08 – 09:13

Nicole Kunsztmann

What's new on Facebook (Meta).

What are the latest trends on Facebook?

 09:13 – 09:19

Nagy Viktória

What's new on Instagram.

Instagram announces it's no longer just a photo-sharing app. But what does that actually mean for us?

 09:19 – 09:25

Nicole Kunsztmann

TikTok basics: how it works.

How do users behave on TikTok?

 09:25 – 9:28

Bognár Alexandra

Why is TikTok so hard to ignore?

What do you need to know about TikTok's ad placements?
What makes a good TikTok ad? (reservation, auction and bid-based ads. Effects, trends, targeting options, etc.)

 9:28 – 9:32

Jernei Bence

TikTok's advertising solutions.

The details: how do you do it? And why this way?

 9:32 – 9:34

Bánki Attila

Strategy recap in one minute.

Three recommendations if you're active in the social space.