16:30 – 16:35

Bánki Attila

Warm-up

Warm-up, getting in the zone

 16:35 – 16:45

Bánki Attila

Status quo - what is TikTok doing to our current SoMe strategy?

Why do we need to rethink our social media strategy?
What does it mean for brands when a new platform emerges that they simply can't ignore?

 16:45 – 16:55

Nicole Kunsztmann

Facebook or Meta

We'll explore the waters of the blue giant for a while, then slowly paddle over to the TikTok sea.
Let's see how the Facebook and TikTok algorithms differ!

 16:55 – 17:05

Nagy Viktória

Instagram

Instagram announces it's no longer just a photo-sharing app.
But what does that actually mean for us?

 17:05 – 17:10

Nicole Kunsztmann

Intro to TikTok

Let's see what makes this revolutionary new platform so exciting! What does it offer its users?

 17:10 – 17:15

Bognár Alexandra

The business opportunities in TikTok

Who are the platform's users in Hungary?
Why can't brands afford to keep ignoring it?

 17:15 – 17:20

Jernei Bence

TikTok advertising

Let's check out the ad solutions and new features available on TikTok!
We'll share a few best practices.

 17:20 – 17:30

Bánki Attila

Overview

How should you launch on TikTok? (in our view)