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LIVE, ONLINE:
DATE & TIME:
CAPACITY
Webinar
12 August 2025
16:00 - 17:00
20 SEATS
program
It's great if your SEO and PR are on point and your articles rank among the top search results, but what about
everything else? – Google reviews, forums... not to mention CLOSED social media communities.
Negative voices can surface around even the most amazing product or the very best service;
the only question is: As a brand, are you aware of them? And have you handled them properly?
Because managing brand reviews is crucial in the digital space!
DO YOU KNOW YOUR BRAND'S TRUE IMAGE ONLINE?
What impression does the average user get of a brand from a simple search?
(illustrated with one external example and one of our own)
Once something is out there, is it really there forever?
What can we do to repair a negative impression that has already taken hold?
THE PRICIER THE PRODUCT, THE MORE POSITIVE REVIEWS MATTER!
What makes building a positive online brand image so challenging.
Mapping the most important channels where your brand gets mentioned.
Analyzing favorable and unfavorable reviews.
HOW TO MANAGE ONLINE REVIEWS
Who should handle them? How should they be handled?
What should review management ultimately achieve?
What's the point of brand reputation management?
WHAT HAPPENS IF YOU DON'T MANAGE YOUR REVIEWS
What exactly is WOM?
A thought on Google indexing
How does it tie in with product development?
WHAT DOES ALL THIS LOOK LIKE IN PRACTICE?
Entry level, advanced level and pro level
Case studies
Questions
REGISTRATION
and let everyone know whether their registration was successful.