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LIVE, ONLINE:
DATE & TIME:
CAPACITY
Webinar
15 April 2025
16:00
20 SEATS
Your articles may rank among Google's top results, but do you know what people are saying about you on
review sites, forums or in closed Facebook groups?
You could start losing customers the very next day.
A single negative comment can damage your brand's credibility - and hit your sales immediately.
But if you handle it promptly and well, it can even make you stronger.
The question isn't whether people are talking about you, but whether you hear what they're saying. And can you
steer the conversation?
In the digital space, managing brand reviews isn't optional – it's essential - and a strategic advantage!
AGENDA
DO YOU KNOW YOUR BRAND'S TRUE IMAGE ONLINE?
What impression does the average user get of a brand from a simple search?
(illustrated with one external example and one of our own)
Once something is out there, is it really there forever?
What can we do to repair a negative impression that has already taken hold?
THE PRICIER THE PRODUCT, THE MORE POSITIVE REVIEWS MATTER!
What makes building a positive online brand image so challenging.
Mapping the most important channels where your brand gets mentioned.
Analyzing favorable and unfavorable reviews.
HOW TO MANAGE ONLINE REVIEWS
Who should handle them? How should they be handled?
What should review management ultimately achieve?
What's the point of brand reputation management?
WHAT HAPPENS IF YOU DON'T MANAGE YOUR REVIEWS
What exactly is WOM?
A thought on Google indexing
How does it tie in with product development?
WHAT DOES ALL THIS LOOK LIKE IN PRACTICE?
Entry level, advanced level and pro level
Case studies
QUESTIONS